The Effectiveness of Employing Infographics in Achieving Marketing Goals: A Comparative Study Between National Libraries

Document Type : Scientific Articles

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(Assistant Lecturer ) at the Department of Libraries, Documents and Information, Faculty of Arts - Cairo University - Egypt

Abstract

This study aims to explore and analyze the effectiveness of employing infographics in achieving marketing objectives for national libraries. The study seeks to conduct a comparative study between the use of infographics in three national libraries: The National Library and Archives of Egypt, the Qatar National Library, and the National Library of Singapore. This comparison aims to analyze the similarities and differences in the methods used and their results in achieving specific marketing objectives. The study adopted a comparative methodology using direct communication sessions supported by direct observation.
The study found that the effective use of infographics contributes to achieving marketing objectives in national libraries. Based on these results, the study recommends adopting a similar strategy in other national libraries. The study also concluded that the use of infographics contributes to increasing the interaction rate with content on social media platforms for the studied national libraries, manifested in an increase in the number of comments, likes, and shares on the infographics posted on the libraries' official pages. The study recommends that national libraries pay special attention to marketing strategies and utilize marketing infographics as a tool to promote events, professional programs, and training, as well as to present library statistics.

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