Employing Artificial Intelligence (AI) Applications in Designing Interactive Digital Advertising (A case study on second-year students in the Department of Graphics and Advertising Arts)

Document Type : Scientific Articles

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the higher institute of applied arts 6 of october

Abstract

Artificial intelligence is advancing in several areas, including advertising. Using this, designers can design more targeted and effective ads that deliver personalized experiences for each viewer. We see how AdCreative.ai, a leading advertising tool powered by artificial intelligence, is used to revolutionize advertising and create more attractive and persuasive ads. Artificial Intelligence - AI is also considered an advanced technology that aims to enable devices and systems to think, learn, and make decisions similarly. For humans. Artificial intelligence is used in many fields, including interactive advertising design. In this paper, we will explore the applications of artificial intelligence in interactive advertising design. With the advent of artificial intelligence, we find that advertising creativity has no limits. AI can also design artistically enhanced ad and signage designs based on consumer data. Automating advertising design with artificial intelligence enables designers to design advertisements using different technologies. Artificial Intelligence tools. Creative automation tools are used in unison to design powerful and inspiring ads. Some AI tools are good at writing titles and descriptions. Some are good at ad targeting and personalization. While other tools can design and create realistic images.

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